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A Global Market !

The Canadian Market - plus!

Print and digital edition copies of the Canadian Tourism Resource Guide are distributed across Canada to travel agent and tour operator readers – more than 30,000 in all. Additionally, the information is emailed to Baxter Travel Media’s extensive list of international tourism buyers – those companies that specialize in bringing significant numbers of tourists to Canada each year.

Each Spring, the Guide is distributed with Canadian Travel Press - Canada's best known travel trade magazine. Every significant tour operator in Canada receives a copy and in its pages will find ideas and inspiration for future packaged holidays that may ultimately be featured in their own brochures. Baxter Travel Media also displays the Canadian Tourism Resource Guide at travel trade and consumer shows and functions at which it participates, assuring maximum exposure to the trade and through them to the travelling public.

The Canadian Tourism Resource Guide

With information ranging from lighthouse tours to aboriginal tours to festivals and cultural events throughout the country, the Canadian Tourism Resource Guide will include:

  • Thematic product: cuisine, heritage, gardening, arts, festivals, aboriginal programs, ecotourism, sports tourism, museums and more.
  • Detailed contact information on individuals, destinations and organizations providing services within each category.
  • Introductory information outlining what the CTRG includes and suggestions on how to make the most of the Guide.

This tourism platform is produced in three formats: print, digital and online (keyword searchable). The Digital Edition, while visually identical to the Print Edition, is environmentally friendly. The Digital Edition also allows all staff in an office access to their own copy regardless of their country of residence. The Online Edition is keyword searchable and available to both the travel trade and the consumer. Information in the Online Edition can be updated as required throughout the year.

With an estimated 50,000 trade plus consumer readers, the Canadian Tourism Resource Guide bridges the gap between customers searching for specialized Canadian tour programs - tour operators interested in developing such programs - agents interested in selling or developing them - and individuals and companies here in Canada that have products and services that they wish to bring to the marketplace.


Book space not later than
March 26, 2018


The Worldwide Market

Baxter Travel Media reaches globally, participating in travel industry shows and exhibitions around the world. As an added benefit to suppliers and advertisers in the Canadian Tourism Resource Guide, exposure will be provided at some of the world's largest industry exhibitions.

World Travel Market: In November, the guide will be displayed and distributed to participants and visitors at one of the travel industry's most popular trade shows. Held at ExCeL in London, England, World Travel Market will host 5,000 of the world's leading travel and tourism companies from over 172 countries.


ITB-Berlin: Here is the world's largest travel industry exhibition, and in March, Baxter Travel Media will once again be displaying and making available the guide to exhibitors and visitors. ITB-Berlin attracts 10,000 exhibitors from 181 countries and territories.


Every delegate at Canada’s national tourism marketplace will have an opportunity to obtain print copies of the Guide. Digital copies will also be e-mailed to every tourism product buyer.


Copyright and Anti-Spam Information – Grants and Privileges: The information in the Canadian Tourism Resource Guide (all versions) is owned by Baxter Publications Inc. Users may not sell, lease out, give away or use the information for mass communications. Unsolicited e-mailing through information in listings is not permitted. If violated, the user agrees to pay a licensing fee established by Baxter Publications Inc. The content can not be copied, published or cause to be published in whole or part without the expressly written consent of Baxter Publications Inc. The gathering of email addresses and sending of unrequested Commercial Electronic Messages to any part of the database is prohibited under the Canadian Anti-Spam Legislation. Baxter Publications Inc. is compliant with the Canadian Anti-Spam Regulations. Every effort has been made to ensure accuracy in the listings. The publishers of the Canadian Tourism Resource Guide regret any errors that may have occurred and cannot be held responsible for such. © Baxter Publications Inc. Protected by the Copyright Act of Canada. SSN 0048-3415.

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